If you are the owner of an online store, then you most likely encountered certain difficulties when you were just starting out. After all, investing money in advertising is not enough to make an online business profitable. Supporting and maintaining a resource that sells goods is a complex process, so several factors must be taken into account at once.
We have a few tips for increasing sales in your online store.
Mobile version of the website
Recent studies show that the number of sessions from mobile devices has doubled (compared to desktop devices). Mobile traffic itself generates over 45% of revenue.
Therefore, it makes sense to have a mobile version of the site with a user-friendly interface even for mobile devices with a small screen size. Pay attention to the size of the elements, as they should be clearly visible on a small screen and easy to click on when interacting.
SEO
For your online store to function properly, set up optimization processes: create a site map, site search, and SEO templates for pages (title, description, and keywords). Make sure there are no empty pages and set up redirects. Periodically check how pages are indexed and implement link building.
Page loading speed
It is known that waiting more than 5 seconds guarantees that the user will immediately close your site without waiting for the information to load. The optimal content loading time is less than 3 seconds. To reduce loading time, optimize images, configure deferred (lazy) loading of fonts and content, cache pages, reduce code, and disable or remove unnecessary scripts, as well as minimize HTTP requests.
Click map
Track user actions on the website: which elements are clicked on and which are ignored. If users do not scroll to the bottom of the page, it makes sense to reduce the number of products displayed. Analyze and determine which elements on the page are most important and make them more visible.
Throwing basket
It often happens that a buyer, having added goods to the cart and reached a certain stage, changes their mind and leaves the site. This phenomenon is called “abandoned cart” and can be minimized by implementing certain changes, namely:
- not insist on mandatory registration;
- add genuine reviews and ratings;
- Add pages describing the warranty, exchange, and return policies.
Additionally, you can ask customers why they changed their minds about the purchase and offer an additional discount on the items in their cart.
Sales funnel
Periodically check which tools work most effectively on your website: pop-up windows offering discounts when a person wants to leave the order page, letters about abandoned shopping carts, etc. Use the principles of A/B testing and various surveys.
Holiday marketing
Holidays are a great opportunity to increase sales. These can be themed sales or discounts for a specific period. Use discounts on certain product categories or send customers letters with a promo code.
Call-to-action buttons
Pay attention to elements that call for action. As a rule, these are buttons with actions such as view product details, order, or buy in one click. They should stand out from other content on the page and be easy for site visitors to find. This will help visitors navigate the site better and increase the chance of an order.
Customer base
Don’t forget about your existing customer base. Send out regular newsletters with discounts or offer relevant products. Returning users bring in three times more revenue and account for 83% of all transactions.
It should be noted that only a comprehensive approach can achieve excellent results for an online store. Using only one or several tools, you will still have some conversion, but you will lose all other traffic. Therefore, we recommend regularly using the above methods, as well as possibly finding your own tools to increase sales.